Why Sell Cisco
Empowering Cisco’s Distributors Across EMEA
Project Lead: Victor Harrison
Client: Cisco
Type of Program: Channel Sales Enablement
Region: EMEA — Europe, Middle East, and Africa
Industry: Cybersecurity, Collaboration, Information Technology
Client’s Product: Hardware, Software
Empowering Distributors to Accelerate Cisco Channel Sales
How do you enable distributors across EMEA to better support thousands of channel partners?
By combining expert frameworks, centralized platforms, and scalable knowledge-sharing solutions.
The Why Sell Cisco program, focused on empowering Cisco’s distributor network across the EMEA region. This initiative provided a strategic blend of marketing support, clear product communication tools, and a scalable video distribution platform to improve channel sales enablement.
Objectives
- Provide marketing support for distributors in the EMEA region
- Deliver clear product and solution information to help distributors communicate with thousands of partners
- Create a scalable solution for internal video content distribution
- Increase channel partner sales in EMEA
Key Elements
Why Sell Cisco (WSC) Platform
A centralized, self-service content platform that enabled:
- Distributors to upload and manage their own video content
- Delivery of tailored sales content to partners
- Knowledge sharing and best practices exchange
- Internal webinars published across countries and languages
Scalable Communication
- Enabled widespread, cost-efficient distribution of relevant information
- Fostered a community of shared insights between Cisco, distributors, and partners
Results
- Empowered distributors with flexible, localized tools
- Improved internal communication and product storytelling
- Enabled thousands of Cisco partners to access relevant, high-quality sales content
- Contributed to increased partner sales across the EMEA region
Looking to empower your distribution ecosystem?
Let’s build it together.
RFI / RFP