B2B REINVENTED™
THE MARKET
System, games, strategy & tactics, tools
we’ve reinvented
market as a system
MARKET SYSTEM
Markets aren’t pipelines or funnels. They’re no longer just places where buyers and sellers meet. Today, markets are dynamic, evolving, dual-nature systems with value exchange at their core. To be victorious, you need to understand the architecture and infrastructure of a particular market system and prepare your organization to play and win market games.
The market system — the VEX™ (VALUE EXCHANGE SYSTEM™) is not a theory. It’s the system you’re already playing in.
we’ve introduced
market games
MARKET GAMES
At HARRISON™, we have identified recurring patterns in the behavior of market players. We reframed these patterns as market games.
Each game reflects a distinct market reality:
- PROTECT THE KING™ — defending the market leadership position
- OVERTHROW THE KING™ — challenging the market leadership position
- BEACHHEAD & CONQUER™ — business expansion
- CAPTURE THE FLAG™ — retaking the client from a competitor
Our approach to the market games gives you a lens to decode market dynamics, clarify your strategy & tactics and exchange value for money.
we’ve reinvented
strategy & tactics
MARKET STRATEGY & TACTICS
At HARRISON™, we’ve reinvented the way market strategy and tactics are defined.
For too long, companies have confused market strategy with marketing plans, forecasts, or campaigns. We have restored market strategy to its true role: a hypothesis about how to build a competitive advantage within a specific market game.
The full approach is detailed in our book. It’s a practical and powerful shift — for companies ready to rethink market strategy and tactics.
we’ve introduced
market tools
MARKET TOOLS
To reinvent how you play market games, you need better tools — not better ideas.
These tools decode how your firm interacts with the market system, identify value exchange, and expose blind spots in both revenue and procurement logic.
VALUE EXCHANGE FRAMEWORK™ — maps the system: players, games, value signals, needs, and communication flows.
REVENUE DIAMOND™ — makes sales and marketing teams work for one goal. Helps your firm shift from being a player to becoming: The Player.
REVENUE SOURCE™ — reveals your money’s origin.
PROCUREMENT DIAMOND™ — Makes purchasing decisions smarter
